C-Store Customers Uncovered: What Drives Visitation and Prepared Food & Beverage Purchases

Convenience stores are evolving into key players in the foodservice landscape—but what truly motivates consumers to visit and purchase prepared foods and beverages at c-stores?

Our Association’s newest research project surveyed over 1,500 U.S. consumers to uncover the real reasons behind c-store visits, purchase behavior, and what matters most in the decision to buy prepared food and drinks.

This exclusive report offers deep insights into:

• Primary Motivations for C-Store Food & Beverage Purchases
• Demographic and Behavioral Profiles of frequent vs. infrequent c-store diners
• Key Decision Drivers—including speed, value, taste, brand trust, and more

Designed specifically for professionals in the food away from home sector, this report provides data-driven guidance for suppliers, food manufacturers, and marketers looking to tap into c-store foodservice demand and shape offerings that align with modern consumer expectations.

Why this matters:
Prepared food and beverage sales are a high-margin, fast-growing category for convenience stores. Understanding consumer motivations is critical to capturing more share of stomach in an increasingly fragmented market.

If you're a Tier III Manufacturer Member or Operator Advocate Member, download any of the 2025 CORG Reports for free.