Some consumers are fickle with their dining choices while others remain fiercely loyal to their favorite brand. In this report, CORG from IFMA The Food Away from Home Association looks at consumers’ favorite QSR/Fast Casual chain restaurants, how long they have been visiting, visitation frequency, reason for favorite, switching motivations, and brand influence.

In this report, you will learn about:

1. Preferences between QSR and Fast Casual chains
2. Preferences by cuisine type
3. Preferences by brand
4. Brand loyalty
5. Frequency by generational group
6. Reasons that a brand is a “favorite”

If you're a Tier III Manufacturer Member or Operator Advocate Member, download any of the 2025 CORG Reports for free.

2025 QSR & FAST CASUAL BRAND SWITCHING